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Fargo GMC dealer, Nelson Auto Center, has exciting news for Fargo GMC football fans.

GMC happens to be the official vehicle of the NFL, and GMC is giving fans a chance to vote on their favorite moment or play of the week leading up to the big NFL smack down.

Fargo GMC dealer, Nelson Auto Center, is hitting the 2010 NFL season with its pedal to the metal, unveiling a campaign with the NFL and ESPN, the “GMC Never Say Never Moment of the Week,” enticing fans and consumers with tickets to Super Bowl XLV and a 2011 GMC Sierra Denali.

After the 17 weekly winners have been chosen, the grand prize winner will get the 2011 GMC Sierra Denali. Every week, fans who vote at gmc.com/nfl can enter for a chance for a free trip for two to Super Bowl XLV.

GMC, NFL, and ESPN are looking for moments that display perseverance and determination.

“GMC trucks and SUV’s are characterized by engineering excellence that results from a never say never attitude, the same type of excellence exemplified each week by NFL players,” said Craig Bierley, Director, Buick GMC Advertising and Sales Promotion. “We … are looking forward to giving fans the chance to determine the best moment of the week that demonstrates professional grade willpower and strength.”

On NFL Network’s “Total Access and ESPN’s “SportsCenter,” three moments will be aired. Each week’s winner will be announced on the NFL Network’s “Around the League” show on Friday.

Inside the new 2011 GMC Denali, you’ll find the expected luxury trimmings, including heated and cooled leather seats and a matching wood-trimmed heated steering wheel, along with some nice details like Denali-specific door sill plates. All that is well and good, but the big news resides under the truck’s big black hood: a revised 6.6-liter Duramax V8 diesel engine, which is mated up to a stout Allison 1000 six-speed automatic transmission.

For more information and to view Fargo GMC inventory, please visit www.nelsonfergusfalls.com.